Latest News

Guardian Warehouse Extension Opening

September 2022

On Thursday 8th September Mayor of the West Midlands Andy Street opened a 70,000 sq ft high bay extension at Guardian Warehousing, Willenhall creating an additional 42 jobs and new business opportunities.

The £6 million investment by Bushell Investment Group, owners of Guardian Warehousing will increase the warehouse to 300,000 sq ft and facilitate a new long-term partnership to become the new national distribution centre for Vibrant Foods. Vibrant Foods is one of the largest South Asian food groups in Europe, the parent company of TRS, East End Foods, Cofresh, Everest and Fudco. In this landmark partnership for the West Midlands, Guardian Warehousing will now be supplying Vibrant’s products to the major grocers including Tesco, Sainsburys, Asda, Coop, Morrisons, Ocado, Waitrose and independent wholesalers and retailers.  

The impressive 70,000 sq ft high bay warehouse extension, which was designed by Gould Singleton Architects and built by local building contractor A&H Construction and Developments, used over 250 tonnes of steel to erect 12,500 additional pallet spaces, increasing the overall warehouse capacity to 34,000 racked pallet spaces.

Lee Bushell, Chief Executive Officer of Bushell Investment Group commented, “Congratulations to the Guardian Warehousing project team on delivering the impressive extension and facilitating the partnership with Vibrant to become their new national distribution partner. We have invested over £10m into the site and created over 150 new jobs since acquisition, this investment has facilitated the creation of new jobs and importantly will act as a stepping stone for vocational training and apprenticeship routes into the warehousing, logistics and fulfilment industries.”

Andy Street, Mayor of the West Midlands, said: “It’s great news for our region that Bushell Investment Group is to become the new national distribution partner for Vibrant Foods. With this fantastic – and newly extended – facility, Bushell Investment Group’s Guardian Warehousing have bolstered their place at the vanguard of our rapidly growing logistics and fulfilment sector. I’m pleased to hear that Bushell Investment Group are making a substantial £6m investment here demonstrating their tremendous belief in – and commitment to – the West Midlands for which I’m grateful. I look forward to seeing local people benefitting from the forthcoming job and educational opportunities that this new announcement will unlock.”  

For interviews, broadcasts or photography requests please contact:

dine in the dark

Indulge in a feast for the senses with a NEW pop up from Dans Le Noir ? at Swinfen Hall, Staffordshire.

February 2022

This March only, Dans Le Noir ?, the renowned dine in the dark restaurant experience, which first opened in 2004 in Paris, followed by London in 2006 is set to open its first pop-up restaurant at Swinfen Hall Hotel, a stately manor house in the heart of Staffordshire, offering visitors, staycationers and locals alike, a new and wholly unique dining experience.

Since it’s opening in 2006, the Dans Le Noir ? collection has expanded across the UK, Europe and now the world. It offers the opportunity to taste gourmet, creative and seasonal cuisine in complete darkness, accompanied and served by unexpected guides. The concept of dinner or lunch in pitch darkness is an original experience that allows us to re-evaluate our perception of taste and touch, while reclaiming and reinvigorating our senses.

Perfect for those visiting the area on a staycation and in search of a unique dining experience, or simply a day trip from the city, be it London, Birmingham or Manchester, Dans le Noir ? breaks down the boundaries of traditional dining and presents diners with a sensory experience that ensures to indulge all your senses. The experience of dining in the dark has many surprises in store! First of all the delicious surprise menus created by the chefs will surprise and delight, using the finest, seasonal organic fruit and vegetables, free range and outdoor reared meats, accompanied by a refined and specially curated wine menu. Diners will be exposed to flavours, aromas, textures and temperatures, which is guaranteed to fully awaken and excite the senses.

On arrival, guests will be asked to place any shiny objects they are wearing into a safe for the duration of the experience. Diners are then met by the blind guide and escorted to a table where an introduction to the experience will be made and the service begins. The most exciting part is you won’t know what’s on the menu until the end, which allows you to truly taste every flavour and absorb your surroundings. It really is a feast for the senses!

  • To Book:
  • Period: 1st March to 31st March 2022
  • Price – £95pp – inc 3 course meal and wine
  • Times:
    • Wednesday to Saturday – first seating 6pm, last seating 9.45pm
    • Sunday – 12 noon to 15.45pm
  • Dietary requirements to be provided ahead of booking
  • No photography allowed

About Swinfen Hall
Swinfen Hall is a beautiful, 250 year old country mansion set in a 100-acre Estate with landscaped gardens and a private deer park located in the Staffordshire countryside, with 18 beautifully appointed bedrooms. Renowned for its exquisite food, locals and visitors alike can indulge in a fantastic food events calendar in 2022. 

The kitchen has held the AA three-rosette accolade for more than five years and is headed by Chef Ed Dutton who brings a wealth of experience having worked in Michelin star restaurants around Europe and London.  In 2022 there will be an exciting food events calendar including Valentine’s supper, afternoon tea days, tasting menu special events, a monthly superb Sunday lunch and pop-up dining events throughout the year.

For more information or images please contact

Aldo Shoes UK celebrates successful first year since Bushell Investment Group acquisition.

November 2021

ALDO UK has reopened 12 stores across the UK including a flagship store on Oxford Street, stores in Dublin and a brand-new store in Brent Cross Shopping Centre. Just one year since Bushell Investment Group acquired ALDO UK, the brand has also seen positive commercial performance.

Since the COVID-19 pandemic hit the UK, Britain’s high streets saw the most severe decline in the number of chain store outlets on record, with the loss estimated in excess of 17,500 stores.

Birmingham-based Bushell Investment Group acquired ALDO UK shortly after it fell into administration in May 2020. The acquisition by the investment firm has saved 150 jobs and created 50 new roles for the industry over the course of the year.

Just after one year of trading, ALDO UK has been able to implement a profitable ecommerce platform that has led the brand to return its online and a growing high street presence.

In another win for the group, ALDO UK reopened its flagship store on London’s Oxford Street in early November.

Bushell Investment Group CEO, Lee Bushell comments on the milestone: “We acquired ALDO UK during the pandemic which forced several store closures and caused difficulties across the UK footwear market.”

“Our initial focus was to rebuild ALDO UK’s brand reputation and build a stable ecommerce platform. After achieving this, we have been delighted to also reopen 12 stores across the UK, including two stores in Ireland with further growth planned.”

Bushell continues: “It’s incredible to be able to mark the one year milestone by announcing the return of ALDO UK to Oxford Street. With lots of challenges across the retail market, it’s a fantastic achievement for the team to be able to continue growing.”

“I’d like to thank the entire team at Bushell Investment Group, as well as ALDO UK and ALDO AGI, for their dedication in helping us achieve an incredible first year. I’m looking forward to further success with the brand and reconnecting with our customers face-to-face.”

Bushell Investment Group has set ambitions to reconnect with ALDO UK shoppers, alongside widening its appeal to Gen-Z by enhancing retail experience. ALDO UK’s latest Autumn Winter 2021 Campaign, Step Into Love, has already seen the retailer beat its Spring Summer performance with additional instore marketing activations for shoppers – cementing ALDO UK’s presence on the high-street.

Supercuts, Regis and Aldo Chief Executive Officer Jackie Lang will step up and become Chair of this group companies from 2022.

November 2021

Jackie has served 34 years with the UK Hair group, and in 2020 also took over the leadership of Aldo UK.

She has led a team of over 1,000 colleagues in 120 salons and 13 Aldo stores, has mentored countless colleagues and is a highly respected member of our executive leadership team within Bushell Investment Group.

Rob Kerry will join as Chief Executive Officer from 1st December. After a short period of handover Jackie will transition to the new role of Chair in 2022.  

Lee Bushell, CEO of Bushell Investment Group commented, “I would like to thank Jackie for her commitment, passion and drive within Regis and Supercuts and for all her hard work integrating and growing the Aldo acquisition.  I am delighted that Jackie will remain a key leader within the business transitioning to a new role of Chair. Rob has been with Bushell Investment Group since inception and understands the UK Hair and UK Retail businesses. Rob was previously CEO of Guardian Jewellery which was Europe’s largest buyer of gold which grew to over 400 locations in the UK and Europe. Rob will be an asset to the company leading our talented team to deliver our ambitious growth plans.”

Jackie Lang shared the following, “I have been fortunate to be part of the UK Hair industry for 34 years and have built many relationships with talented hair stylists, business leaders and suppliers. I am delighted to be stepping up as Chair of the UK Hair and UK Retail businesses and am thrilled to be passing the baton to Rob who is already part of our business.  I am looking forward to the future.”

Rob Kerry said, “I am looking forward to working with Jackie and the leadership team to continue to grow the Regis and Supercuts hair businesses and the Aldo shoe business continuing Jackie’s legacy. After a period of uncertainty on the high street we are looking forward to being able to execute some exciting retail plans.”

Bushell Investment Group invests £4 million in a 65,000 square foot high bay extension at Guardian Warehouse creating 40 news jobs in Willenhall.

November 2021

Phase two of a new £4 million investment in a 65,000 square foot high bay warehouse extension at the Guardian Warehouse logistics and storage facility in Willenhall has started which will initially create 40 new jobs.

Development works for the new warehouse building started on the 1st November 2021 and will complete in May 2022.  The facility will increase in size to 280,000 square feet and 34,000 pallet capacities including 50,000 square ft block stack as part of a longer-term development plan at the site.

Services include warehouse storage, goods reception via containers, trailers and pallets, order processing, packaging, reverse logistics, distribution, ecommerce fulfilment, and container self-storage facilities. This ambitious development project which increases Guardian’s Warehouse pallet storage capacity by over 40%, is an essential development within the West Midlands, as the central region of the UK gears up to satisfy the unprecedented increase in warehouse demand caused by supply chain challenges, Brexit, and the continued growth of ecommerce. Clients include Pets at Home, Vimto, TK Maxx and Aldo shoes.

Guardian Warehouse is part of the Bushell Investment Group of companies, led by West Midlands businessman Lee Bushell. Chief Executive Officer Lee Bushell commented, “Storage and logistics is a core part of our group, and we are pleased to continue to invest in the development of our Willenhall logistics centre bringing jobs and business”.

Guardian Warehouse Managing Director Glyn Byrne commented, “There is strong demand for E-commerce services, warehouse storage and related logistics at this time. I am delighted to start phase two of our development plan to grow the site which will increase our storage and E-commerce capability significantly”.

For further information or interviews contact:
Marketing Assistant

About Guardian Warehousing

Aldo Shoes reopens flagship Oxford Street store.

November 2021

ALDO UK will open its Oxford Street store to shoppers on Friday 5th November, just over one year since the UK footwear retailer franchise was acquired by Bushell Investment Group.

Since the acquisition last year, saving 150 jobs and creating 50 new roles, ALDO UK has successfully reopened 12 stores in the UK and Ireland and launched a brand new store in Brent Cross Shopping Centre.

Managing Director Jackie Lang comments on the new store launch: “We are extremely excited to be reopening our ALDO UK flagship store. It’s fantastic to be welcoming back the shoppers of Oxford Street to our in-store experience once again. The whole team have been working hard behind the scenes to ensure a smooth and safe opening.”

“The store will feature our new AW21 collection: Step into Love. The collection is all about inspiring people to love yourself, lift yourself and believe in yourself. We want to show people positively and authentically expressing themselves through style – whether it’s a pair of chunky trainers or show stopping heels; we want all our customers feeling amazing as they step into Autumn and Winter.”

Swinfen Hall Hotel is delighted to announce the appointment of Alexander Petkov as the new General Manager.

October 2021

Swinfen Hall Hotel is open for weddings, functions and corporate events with rooms and will continue to deliver much loved experience events such as gourmet supper clubs, wine tastings and afternoon tea throughout the calendar. 

Swinfen Hall Hotel was acquired by Bushell Investment Group in February 2021. The group plans to continue investing in the preservation of the estate including the short-term redevelopment of properties in the walled garden into luxury self-catering accommodation and redevelopment of the basement into a 1,700 sq. foot entertainment and games space.  The hotel aims to become the first luxury five-star property in the Birmingham and surrounding areas following an ambitions re-brand and development set to complete in late 2023 including a spa, outdoor pool, gym and additional bedrooms.   The Group is in the final stages of completing on the acquisition of 30 acres of land adjacent to Swinfen Hall Hotel including Swinfen Lake and plans to develop 24 luxury eco cabins on the estate.  

Alexander comes from a background in luxury hotels and destinations including at hotels in London Mayfair, Kensington, and Marylebone.  More recently he was part of the executive team at Velaa Private Island, one of the most ultra-luxurious resorts in Maldives and launched a unique wellness destination in Goa.

As well as experience developing and growing luxury properties, Alexander is particularly keen on working with local teams and suppliers and working with and supporting local communities.

Chief Executive Officer at Bushell Investment Group Lee Bushell commented, “We are delighted to welcome Alexander Petkov to Swinfen Hall Hotel.  This addition to the team is a key appointment to oversee our ambitious plans, and his extensive experience in the luxury sector will enable us to continue to deliver a first-class guest experience. Investing in Swinfen Hall Hotel is a long-term commitment building on the legacy of the previous owners the Wiser family”.  

Alexander Petkov commented, “I am very excited to be part of the Swinfen Hall Hotel team.  The property is run by a talented and enthusiastic team who all share the same vision to safeguard this beautiful estate and enable our guests to enjoy it.  I am delighted to work with this team, the local community and with Bushell Investment Group CEO Lee Bushell, to ensure that we continue to enhance the guest experience”.

For further information or interviews contact
Group Marketing Director

About Swinfen Hall Hotel

Bushell Investment Group announces the reopening of the Aldo Stores in Blanchardstown, and Mary Street in Ireland.

September 2021

Paul Cooper, Senior Stores Manager for ALDO Ireland, comments on the new stores launch: “We are extremely excited to welcome shoppers back to the ALDO stores at the heart of the Blanchardstown Centre and on Mary Street in Dublin. The whole team have been working hard to open the stores and are excited to welcome shoppers back to Aldo in Ireland”.

The UK arm of ALDO, fell into administration in May 2020 and joined the growing Bushell Investment Group (BIG) portfolio in September 2020.  The BIG portfolio already includes high street hair salon brands Regis and Supercuts.

Jackie Lang, Chief Executive Officer at Aldo UK and Regis and Supercuts commented, “We are incredibly pleased to reopen the Dublin Aldo stores and grow our portfolio to 12 Aldo stores.  Our clients are delighted to see the return of this well-loved brand”.

Bushell Investment Group announce acquisition of Swinfen Hall Hotel and the Four Seasons Restaurant.

February 2021

BIG plans to invest £5m to create one of the Midlands premier destinations with a state-of-the-art pool and spa complex adding to the extensive offering already provided.

Built in 1755 this magnificent Georgian manor set in 100 acres of Staffordshire park land just 25 minutes from Birmingham City Centre will see the ownership change hands for the first time in 35 years.

As part of the £5m investment, a more informal drinks and dining experience will be designed to complement the award-winning Four Seasons Restaurant, which became Staffordshire’s first 3-rosette restaurant in 2015. Other plans include the restoration of the old Coach House and the bothies in the walled garden. BIG are working closely with the Wiser family to ensure a smooth handover with Sarah Wiser, who has taken an increasingly pivotal role in recent years, taking over as Managing Director supported by the long-established and very committed staff team.

Swinfen Hall Hotel has been brought back to its historical glory by the Wisers who have lovingly restored it over 35 years. The property and 100-acre grounds with wild deer park, have been a labour of love and we hope to build on these incredible foundations. The hotel and grounds represent a huge opportunity to grow the existing business and act as a retreat for staff in the wider BIG group. Its proximity to Birmingham and excellent reputation make the acquisition a unique and captivating opportunity.” 
Lee Bushell, CEO at Bushell Investment Group

Swinfen Hall has been an integral part of our lives these past three decades and we are delighted to be handing the baton to someone who has the energy, vision and funding to take the hotel to the next level. Lee’s enthusiasm is inspiring, and we are thrilled that our staff, our guests and our wedding couples will reap the benefits of this exciting venture and look forward to seeing the hotel go from strength to strength.” 
Helen and Vic Wiser, owners of Swinfen Hall Hotel

Bushell Investment Group acquires footwear retailer ALDO UK, saving 150 jobs and creating an additional 50 roles across the business over the next 12 months.

September 2020

The UK arm of ALDO, which fell into administration in May 2020, will join the growing BIG portfolio which already includes high street hair salon brands Regis and Supercuts. It is the fifth acquisition BIG have made in the last 18 months.

We are incredibly excited to be part of ALDO UK’s future. The ALDO brand holds significant strength, offering high quality merchandise through its high street and ecommerce channels, and this is further supported by the passion and commitment of its workforce. For BIG, this exciting acquisition builds on our experience in the retail sector and adds further diversity to our growing portfolio.” 
Lee Bushell, CEO at Bushell Investment Group

The ALDO Group is thrilled that ALDO will preserve its store network and ecommerce business in the UK market under BIG’s umbrella. As a fashion capital, the UK has always been a strategic market, and having such a solid partner to join our brand is positive news.
Michel Fahmy, Vice President at ALDO Group International  

The sale of Regis UK Ltd to Birmingham based Bushell Investment Group was confirmed today, adding the salon brands Regis and Supercuts to the group’s already impressive portfolio.

April 2020

The sale stabilises the business, with the focus being on the key brands Regis and Supercuts. Regis will continue to operate as the ‘hair experts’, offering premium cut and colour services in a friendly, modern salon environment. Whilst Supercuts will continue to offer its popular walk-in service and great value cut and colour packages.

It goes without saying we warmly welcome the investment by BIG. They have worked with us with utmost professionalism to rescue an incredible business that has been on the UK high streets since 1990. We were looking for investors who would be the best fit to not only conserve as much of our business as possible, but also to revive and position ourselves as the high street hair experts once again.” 
Jackie Lang, Managing Director Regis UK Ltd

The sale ensures 961 jobs out of 1204 are preserved. The respective teams have worked hard over the past three weeks to maintain the existing business with the process proving challenging.