Bushell Investment Group announce
acquisition of Swinfen Hall Hotel and
the Four Seasons Restaurant.
BIG plans to invest £5m to create one of the Midlands premier destinations with a state-of-the-art pool and spa complex adding to the extensive offering already provided.
Built in 1755 this magnificent Georgian manor set in 100 acres of Staffordshire park land just 25 minutes from Birmingham City Centre will see the ownership change hands for the first time in 35 years.
As part of the £5m investment, a more informal drinks and dining experience will be designed to complement the award-winning Four Seasons Restaurant, which became Staffordshire’s first 3-rosette restaurant in 2015. Other plans include the restoration of the old Coach House and the bothies in the walled garden. BIG are working closely with the Wiser family to ensure a smooth handover with Sarah Wiser, who has taken an increasingly pivotal role in recent years, taking over as Managing Director supported by the long-established and very committed staff team.
“Swinfen Hall Hotel has been brought back to its historical glory by the Wisers who have lovingly restored it over 35 years. The property and 100-acre grounds with wild deer park, have been a labour of love and we hope to build on these incredible foundations. The hotel and grounds represent a huge opportunity to grow the existing business and act as a retreat for staff in the wider BIG group. Its proximity to Birmingham and excellent reputation make the acquisition a unique and captivating opportunity.”
Lee Bushell, CEO at Bushell Investment Group
“Swinfen Hall has been an integral part of our lives these past three decades and we are delighted to be handing the baton to someone who has the energy, vision and funding to take the hotel to the next level. Lee’s enthusiasm is inspiring, and we are thrilled that our staff, our guests and our wedding couples will reap the benefits of this exciting venture and look forward to seeing the hotel go from strength to strength.”
Helen and Vic Wiser, owners of Swinfen Hall Hotel
The new Birmingham Bank is being launched following the acquisition of Bira Bank by Lee Bushell, the Chairman of the Bushell Investment Group.
The acquisition was granted regulatory approval in late 2020 and this will be the first bank to be launched in the city bearing Birmingham’s name for over a century. From its Birmingham base, the bank aims to serve SME businesses in the Midlands and then throughout the UK.
Mr Bushell commented “This acquisition and investment is focused on providing a real banking alternative for Midlands businesses. As an entrepreneur I understand the frustrations many businesses face when dealing with their bank. As we roll out the Birmingham Bank, we aim to simplify banking and focus on the underlying relationship between ourselves and our customers. In an age of FinTechs and large banks – we will sit squarely in the centre and use technology to make banking needs simpler – but use experienced people to make common sense-based decisions.”
West Midlands Mayor, Andy Street welcomed the new bank saying, “The launch of the new Birmingham Bank is a great boost for the region’s economy and will play an important role in supporting local business and enterprise. Small and medium sized businesses are critical to our economy and jobs and having this new bank embedded in the region will help provide them with the financial support that is crucial – now more than ever.”
The UK arm of ALDO, which fell into administration in May 2020, will join the growing BIG portfolio which already includes high street hair salon brands Regis and Supercuts. It is the fifth acquisition BIG have made in the last 18 months.
“We are incredibly excited to be part of ALDO UK’s future. The ALDO brand holds significant strength, offering high quality merchandise through its high street and ecommerce channels, and this is further supported by the passion and commitment of its workforce. For BIG, this exciting acquisition builds on our experience in the retail sector and adds further diversity to our growing portfolio.”
Lee Bushell, CEO at Bushell Investment Group
“The ALDO Group is thrilled that ALDO will preserve its store network and ecommerce business in the UK market under BIG’s umbrella. As a fashion capital, the UK has always been a strategic market, and having such a solid partner to join our brand is positive news.”
Michel Fahmy, Vice President at ALDO Group International
The sale of Regis UK Ltd to Birmingham based Bushell Investment Group was confirmed today, adding the salon brands Regis and Supercuts to the group’s already impressive portfolio.
The sale stabilises the business, with the focus being on the key brands Regis and Supercuts. Regis will continue to operate as the ‘hair experts’, offering premium cut and colour services in a friendly, modern salon environment. Whilst Supercuts will continue to offer its popular walk-in service and great value cut and colour packages.
“It goes without saying we warmly welcome the investment by BIG. They have worked with us with utmost professionalism to rescue an incredible business that has been on the UK high streets since 1990. We were looking for investors who would be the best fit to not only conserve as much of our business as possible, but also to revive and position ourselves as the high street hair experts once again.”
Jackie Lang, Managing Director Regis UK Ltd
The sale ensures 961 jobs out of 1204 are preserved. The respective teams have worked hard over the past three weeks to maintain the existing business with the process proving challenging.